What Is SEO (Search Engine Optimization)?

Search Engine Optimization also known as SEO is a systematic work where we have to do various activities in the website, so that our website can get rank in the search engine. There are various search engines where people navigate what they need. Google, Yahoo and Bing are some popular search engines in India. These search engines show the search results to the visitors from World Wide Web as per their requirement. Search Engine works as a tool that brings the required websites from billions of websites directory. As a best SEO company in Gurgaon we assist you everything about SEO.

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As a leading website designing company in Gurgaon we try to make it clear about SEO. Let us make it simpler. If we are searching for travel agency in Gurgaon then we get various results for this. Search engine also shows the restaurant websites in Gurgaon. But Search Engines won’t know about our website until we make it optimized in SEO. In other words, we have to submit the website in the Search Engine Directory. Generally Search Engines show the result as per the typed keywords. And every website should have its own business domain keywords. So SEO optimizes a website so that it can appear in searches.

What Is Done In SEO (Search Engine Optimization)?

Search Engine optimization is a set of various activities where we do many activities.

On Page SEO Optimization – on page optimization is the work which we have to do on our website. The generally developed website does not pass the SEO parameters. Therefore we have to make changes in it.

Title Optimization – Title Optimization is the page title that is shown on the top when we navigate on the search engine. We have to mention this on each page head.

Keyword Meta Tag Optimization – Keywords are the business related words that are to be filled on the head of each page of the website. These keywords are identified by the Search Engine and are indexed in different website categories.

Description Meta Tags Optimization – Description meta-tags define the depiction of each page that is shown under the search terms. Image Optimization - We define alt tag for each image. Generally there is no such algorithm that could indicate an image. So we define alt tag for this.

Links Optimization – We have to give a proper structure to the links.

GEO Location Tags - This is the longitude of your business location that defines position on word wide map. Search engines assume by this tag and get to know where we are operating the business.

Search Engine Submission – Each search engine has its own submission tolls where we have to submit the website. This shows us the index page status, keywords detail and website related data.

Site Map Submission – When we have many pages on website it becomes very difficult for the visitor to find the related pages. So we submit a site map in the search engine that gives information of each page to it.

Robots File Submission – Robots file is a simple text file that includes information of those pages which we don’t want to submit in the Search Engine.

These are some major works which are included in the activities of on page SEO. There are some more activities that we do like w3c validation, analytics set-up and website content optimization.

Off Page Optimization

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Off Page optimization include the activities which we do on the third party websites.

Directory Submission

Classified Submission

Article Submission

Css Submission

Blogs Submission

PPT Submission

Video Submission

Social Media Optimization

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As a best website SEO Company in Gurgaon we offer you the customized SEO packages as per your requirement. To know more check our SEO packages online. For a better SEO strategy discussion, contact us.